Join the King & Country Affiliate Programme and earn commission by introducing your audience to our award-winning British gin, clothing and accessories.

We welcome applications from content creators, publishers and partners who share our appreciation for quality, authenticity and considered British design.

[Apply to Become an Affiliate]

Why Partner with King & Country?

King & Country is an independent British brand with roots in Northumberland, combining distinctive design, carefully crafted gin and a growing reputation for quality. Our gin has received independent recognition for both taste and cocktails, giving affiliates a strong combination of premium presentation, gifting appeal and authentic brand storytelling.

2026 Awards & Recognition

Best UK Gin
King & Country Gin

Best UK Gin Brand
King & Country Ltd

The Gin Guide Awards 2026
Gold — Best Cocktail: Martini
Gold — Best Cocktail: Negroni
Bronze — Taste

Our growing collection of independent awards demonstrates King & Country's commitment to exceptional quality, premium presentation and outstanding flavour.

 

Why Your Audience Will Love King & Country

Our customers choose King & Country because they value quality, heritage and craftsmanship.

Every bottle is produced in small batches using carefully selected botanicals to create a beautifully balanced London Dry Gin that shines equally in a classic Gin & Tonic, an award-winning Martini or a perfectly crafted Negroni.

Combined with our distinctive luxury bottle and elegant presentation, King & Country delivers a premium experience from first impression to final sip.

Benefits of Joining

Competitive Commission

Earn commission on every qualifying sale generated through your unique affiliate link.

Premium Average Order Values

Luxury positioning and gifting appeal help increase earning potential.

Exclusive Promotions

Receive affiliate-only offers, seasonal campaigns and selected product launches.

Professional Marketing Assets

Access:

• Premium lifestyle photography
• Bottle imagery
• Product descriptions
• Social media graphics
• Brand logos
• Campaign banners

Everything you need to create engaging content.

Reliable Tracking

Every sale is tracked accurately through awin using your unique affiliate link.

Dedicated Affiliate Support

Our team is always available to provide product information, campaign ideas and marketing resources.

Who We're Looking For

We welcome applications from:

• Cocktail creators
• Gin reviewers
• Drinks bloggers
• Lifestyle influencers
• Luxury lifestyle publications
• Food & drink writers
• Gift guide publishers
• Hospitality professionals
• Tourism and travel websites
• Premium content creators

We value authentic content and long-term partnerships over high-volume promotion.

Responsible Promotion

As a premium British gin brand, we expect our affiliates to promote responsibly.

Affiliates must:

• Promote only to audiences aged 18+
• Comply with UK advertising regulations
• Clearly disclose affiliate relationships
• Never encourage excessive alcohol consumption

Frequently Asked Questions

Is joining free?

Yes. There is no cost to join the King & Country Affiliate Programme.

How do I earn commission?

You'll receive a unique affiliate link. Every qualifying purchase made through your link earns commission.

When do I get paid?

Commission payments are made in accordance with the payment schedule shown in your UpPromote dashboard.

What promotional materials are available?

You'll have access to professionally designed marketing assets including product photography, logos and campaign graphics.

Who can join?

We welcome applications from creators, publishers and businesses whose audiences align with our premium British brand.

Join the King & Country Story

King & Country is building more than a premium gin—we're creating a modern British brand rooted in craftsmanship, heritage and unforgettable experiences.

By becoming an affiliate, you'll be partnering with one of the UK's most recognised emerging gin brands while earning commission from every qualifying sale.

✔ Best UK Gin

✔ Best UK Gin Brand

✔ Double Gold & Triple Bronze Award Winner

✔ Premium British Craftsmanship

✔ Trusted by Independent Judges

✔ Designed for Memorable Moments

Ready to Join?

Interested in partnering with King & Country? We welcome applications from content creators, publishers and partners who share our appreciation for quality, authenticity and considered British design.

[Apply to Become an Affiliate]